Inbound marketing is a matter of attracting attention. Do not make your message meaningless. Rather, draw your audience with beneficial information that they will use. Getting a customer’s attention is a must, but it is far better to be identified by them as having given them useful information that they share with their friends. Inbound marketing needs to have content that appeals to your customers to attract them, to have them return and to have them invite their friends as well. Think how this minor modification in the manner you create content will help with attracting one customer and generating two! Read more

Digital marketing is a trend, and it is evolving. The past several years has seen considerable innovation and success in the field of digital marketing where marketers explored many ideas and platforms. Most importantly, it was all successful. Let us discuss the top trends of Digital Marketing in 2018. If you are prioritizing the need to market your product digitally, this is everything that you should consider before the start of the new year. You deserve the perfect strategy.

Content Marketing

In the past several years, content marketing has been in the top three digital marketing trends, and that will be true in the coming year too. It will be the most popular medium of digital marketing.

Big Data

Big data applications will be among the top digital marketing trends. This is because there is much more being done on big data application to make it more worthwhile. Big Data applications are very closely tied to machine learning. Thus, it makes them very useful for organizations to process large amounts of data and extract meaningful information out of it. Big Data helps organizations understand the dynamics and behavior of their customers, thus enabling them to work more on customer satisfaction.

Marketing Automation

Marketing Automation includes CRM, behavioral email marketing and web personalization. Marketing automation has been in the top 5 marketing trends for the past five years, and in the coming year it is believed that it will be in the top three with more and more organizations successfully using marketing automation.

Mobile Marketing

Mobile marketing peaked in the previous year but has gradually been on a decline. This does not mean that it has completely declined. There are still a considerable number of organizations that even today use mobile marketing. The drop in mobile marketing started when organizations started to focus more on mobile responsive web designs. Although mobile marketing is an excellent and easy way to reach your customers, there have not been many innovations in this trend.

Social media is a potent tool to communicate your thoughts across millions of people. It not only enables organizations to convey their message to customers but also allows them to build an engaged and interactive audience. Through social media, people give their feedback about everything whether they like or dislike it. This is a very beneficial element for businesses. There is continued growth in social media usage overall. Social Media marketing is not in the top three of the lists because it still needs to be explored. Many social media platforms are banned in many countries. Organizations have a lot to work on in the realm of social media marketing. However, once there is more information available about how to control it, it may become one of the most powerful and successful tools. There is still a long way to go for social media marketing.

In content marketing, the first thing that typically comes to mind is the written form of content. Let us break this stereotype down. It is essential for us to convey this in written form regarding the video content marketing because our audience expects any information which is written down to be more useful, such as this article. Online content marketing has increased its use of videos, and its popularity is observable by tracking the hot trending. Thanks to advancement in technology the capability now exists to perform information processing at lightning speed. The diversity of social media platforms like Facebook, YouTube, Instagram, Twitter and many more reduces the limitations. Information is shared in a limitless manner today. Your message is delivered in the form of videos with an increased viewership and consuming less of your viewers’ time while watching your message.

So, the importance and ease of use for video marketing have been established. Mainly because of the ease with which your videos can be used in the platforms found in social media channels. Let’s discuss how we can optimize the use of these valuable video marketing assets while pushing for maximum consumption of the digital asset and maximum benefit.

Short and Informative:

We live in the fast lane. We are all used to consuming digital marketing content with lightning speed. Most of us are not willing to spend much time to access these digital images. This dictates that we must create videos which are short, impressionable and succinct. Your viewer must have the thought; “viewing that was beneficial, and I am going to use it” versus “that was a waste of time” because we have all experienced it before and closed down such a video.

The Proposition of the Video:

Short and informative is the key, transitioning images must exist within your videos. This transitioning of screens can be elusive and tricky. Not focusing on this can make the difference in your video’s level of success. Always prioritize the amounts of time images have within your video creations.

Opt the innovation

We’ve discussed how nicely social media is used to showcase your video assets; you also can present that digital asset innovatively. Using social media site offerings such as 360-degree video and live streaming increases the effectiveness of your audio/visual efforts.

Empirical Investigation

The following ideas apply to not only video content marketing, but to every sort of marketing methods. Creating output that is worth spending time and watching one needs to carry out an empirical assessment. Doing so allows you to identify your threshold levels and test out your strategy’s effectiveness.

These are some the basic ideas that you need to keep in mind to make watchable and spreadable video content that goes viral. Let us supply you a partnership that offers a helping hand in achieving your goals; you can always check on IMPACT CONNECT as ideas never sleep here. www.impactconnectusa.com